SpeedTree makes tress better than we will ever be able to. Halo and Avatar are just two of their well-recognized customers. When the owners came to us and asked us to create a store for their more main-stream product line, we said "GREAT!." Using their existing product listing tree (pun intended), we added buy now buttons to each product page, added a shopping cart, and integrated with the Paypal Direct Payment Processing system for checkout. It's nice to say their making money off the whole deal and we're happy to have helped.